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MEDIA RELATIONSchecklist

Media Research and Planning:

  • Editorial calendar development
  • Media list development:
    • Local/regional
    • National, if applicable
    • Bloggers
    • Trade/industry
  • Storybank development

Media Materials/Media Kit Development:

  • FAQs
  • Bios
  • Press Releases – creation/distribution
  • Media Alerts – creation/distribution

Ongoing Media Outreach/Support:

  • Pitch development
  • Interview coordination, facilitation
  • Talking points, key message development
  • Media training
  • Media monitoring
  • Social media support
  • Writing support

ADDITIONAL SERVICES:

Event Planning (Community Relations, Stakeholder Engagement, Grass Roots Initiatives, Guerilla Marketing, Launch Parties, Grand Openings, Fundraising Events, etc.):

  • Event management
  • Event coordination
  • Logistics and vendor relations management
  • Venue
  • AV/lighting/stage
  • Catering
  • Décor

Strategic Counsel:

  • Crisis support and recommendations, as needed

Thought Leadership:

  • Position client as expert in industry by providing ongoing list of panels/conferences to attend or speak at and/or ongoing list of awards that either members of organization or the organization itself are eligible for, if applicable

Account Management:

  • Status calls
  • Activity reports
  • Clip book
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